{Pen pushing…} # (( o) (o )) #

Althea Elfleda Marzan Tolentino's photo.
Just finishing my own personal history of Scotland. It includes all the historic places, cathedrals, abbeys, galleries and universities that we attended. There are lots of funny moments and tales that we have discovered along the way.Its not a thick spooky tale but a short narrative and a collection of photos. Its more like a tourist guide. This book will be published and sold to my agents in Europe. Then we seek the modern world for our mobile computing interests, games and music.
Althea Elfleda Marzan Tolentino's photo.
Althea Elfleda Marzan Tolentino's photo.


Management of People and Organisation for Raving Tigers

Althea Elfleda Marzan Tolentino's photo.
Althea Elfleda Marzan Tolentino, CEO of Raving Tigers

Raving Tigers Management of People and Organisation

  1. Analysis of  the relationship between organizational goals, objectives and policies and explaining their contribution to effective management in the case study.

A goal is a desired result to be achieved in the future with short-term and long-term plans. A goal is an agenda set at a future stage that goes through planning, research and development within the internal and external working environments. It is a broad aim.

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Promotional Mix for Raving Tigers

Althea Elfleda Marzan Tolentino's photo.

Raving Tigers Promotional Mix

  1. Explaining the role of promotion for my organisation.

The role of promotion is to pitch the product into the market by using all the tools and channels that are necessary to influence purchase decision from industrial or commercial customers. This entails communication activities that provides vital information about current goods, services and commodities that are new in the market. Tools of communications via paid advertisement or free publicity are used to showcase these commodities and stir interests from the commercial and public consumers to influence them to purchase these goods, where they are being sold, answer customer questions, and introduces new products. Promotion uses radio, television and news print as tools for sending messages to consumers. These are effective means that is consistently maintained by the business organisation to increase sales from public awareness. Promotion hits the market that impacts on massive sales increase.

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Marketing Channels for Raving Tigers

Althea Elfleda Marzan Tolentino's photo.


Part 1

  1. Describing four  marketing channels and explain which would be most appropriate to the City Gallery. 150 words

The four marketing channels:

  • Direct Channel – this is the manufacturers themselves who offers their product for sale at manufacturer’s price which is great for bulk purchase or order purchase in large volumes. It provides instant cash sales revenues for the manufacturers and gain a wider spectrum for possible global distribution through resellers, wholesalers and agents. For other industries and business organisation, they can mobilise their products directly to the buyer with no middlemen involved. Decisions on pricing and selling are made faster and more efficient for items like a work of art, a painting, a sculpture or an invention.
  • Reseller Channel – these are the business owners who buys products and commodities from direct channels and with a target sales strategy in mind. They sell at a fair market price value which is competitive for consumerism in the market.
  • Wholesaler Channel – these are merchant wholesalers who can sell to resellers when they handle their goods. They cater to industrial and commercial customers rather than the public.
  • Agent Channel – this includes manufacturer’s representatives and brokers. They are called agent middlemen. They specialise in selling functions and act as client representative of manufacturers. They earn from commissions.

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Price Setting on Raving Tigers

  • Althea Elfleda Marzan Tolentino's photo.
  • Evaluation of  the different approaches to price setting and suggested appropriate method for Raving Tigers.

Penetration pricing– is set to break-in into the market at low prices to secure high volumes in sales and production. This is typical in mass market products such as chocolate bars, food items and household products. It is suitable for products with anticipated long life cycle. It is also useful for launching as new products as being introduced into the market.

Market Skimming – set at high mark-up price and in low volumes or limited sales and limited production. Profit is skimmed from the market. They set the price to ensure profits from its first introduction into the market. These products have short life cycle, and they come in as a fad, as interests from customers would be momentary, example , patented good such as the Play Station, jewellery, digital technology, new DVDs and similar items.

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Business Law-Scotslaw

Case study 1

Samir sees a set of golf clubs displayed in a shop window for £500. He enters the shop and states he will take the clubs. The shopkeeper however says the clubs are no longer for sale. Samir is demanding that he be sold the clubs and at the price displayed.

 Question 1

Identify the essential requirements of a contract and discuss whether a contract exists here.


“A contract is an agreement between parties having the capacity to make it, in the form demanded by, to perform, on one side or both, acts which are not trifling, indeterminate, impossible or illegal, creating an obligation enforceable in a court of law.”  This is the legal definition of a contract.

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Principles of Delict (Scots Law)

  1. Outline the general principles of delict and explain the meaning of negligence

Delict is concerned with the law of wrongs.  The law of delict imposes civil liability upon those who commit acts that are regarded as being wrongful (but not necessarily in the criminal sense.)

In this sense these wrongful doings can incur a criminal liability or imprisonment and a civil liability with fines imposed. The wrongful act may be of a criminal nature or the act maybe a civil wrong  or it could be having both criminal and civil consequences.

The fault is called culpa. Such that the act or behaviour is culpable from the latin word culpa. The general rule in Scotland is that there can be no delictual liability without fault. On the balance of probabilities, the defender must prove beyond reasonable doubt of the injuries, loss or damage incurred.  If the pursuer can not prove that in court then the pursuer collapses.

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Scots law on contract

Part 1

  1. What is the difference between a contract of service and a contract for services?

The term:

A “contract of service” relates to a person in employment (as in the case of a domestic servant who is described as being “in service”)

A “contract for services” relates to a person who is self-employed and who provides services to clients.

The term “contract of service” is, however, referred to in the employment and tax legislation.

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Contract of Employment

  1. Key elements of a contract of employment.

What Are the Basic Elements of the Employment Contract?

As an employer, you want an employment contract that protects you and your business, while ensuring a suitable work environment for your employee. When both interests are equitably served, your company and your employee reap benefits. Providing an employment contract essentially replaces the standard hiring understanding between you and your employee. With a contract, the employer-employee relationship gets spelled out in detail, and contains significantly more elements than a standard employment agreement.

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Acts of Parliament & the EU

  1. List of the main sources of Scots Law

The main sources of Scots Law are Acts of Parliament (legislation) from the Westminster, the Scottish Parliament and Europe. There is also Common Law which includes judicial precedent, institutional writers and customs.

Legislations are Acts of Parliament from Westminster and Scottish Parliament. These are legislative bodies that passes statutory laws. An Act of Parliament creates a new law or changes an existing law. An act is a bill approved by the House of Commons and the House of Lords and formally agreed upon by the reigning monarch (known as Royal Assent). Once implemented an act is law and applies to the UK as a whole or to specific areas of the country. Original Acts of Parliament are dated from 1497 to 1849, that are available on the legislation.gov.uk.

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